AI Insights · Timothy · July 2024
Q2 2024 Performance of Top Film & Television iOS Apps in the UK
An overview of the Q2 2024 performance of leading Film & Television apps on the iOS platform in the United Kingdom, showcasing downloads, revenue, and user activity trends.
In Q2 2024, the UK's iOS platform saw notable activity within the Film & Television category. Data from Sensor Tower offers insight into the top apps' performance during this period.
Disney+ maintained a strong presence with revenues fluctuating around $800K to $900K and downloads peaking at 49K in early April. Weekly active users showed a downward trend, starting at 1.9M and dipping to 1.6M by the end of June.
ITVX showed a mixed revenue trend, starting at $188K and reaching up to $242K in mid-June. Downloads surged remarkably in June, hitting a high of 159K. Active users reflected this growth, rocketing from 129K to 605K in the same month.
Revenue for NOW by Sky UK Limited hovered around $160K to $205K, while downloads in late June reached 18K. Weekly active users started at 151K and ended at 150K, showing relative stability throughout the quarter.
Netflix experienced a steady revenue stream, with figures around $160K to $179K. Downloads began at 52K but saw a decrease to 38K by the quarter's close. Weekly active users also declined from 3.39M to 3.05M.
Lastly, Amazon Prime Video had consistent revenue, starting at $153K and peaking at $173K in early June. Downloads were highest in late April at 38K, while weekly active users saw a slight increase from 688K to 702K.
For more detailed insights on app performance, Sensor Tower's full analysis is available on their platform.
